Web videos are forgotten days after release. Billboards come down. Ads fade away quickly (or are simply blocked). Movies last forever. The films in the Motivation cannon have particular historical relevance and importance and will still be finding new audiences 20 to 50 years from today. The Motivation series is synonymous with the highest level of documentary storytelling. Being a part of a Motivation film means being part of a legacy of great films and is an honor that few will be selected for.


3-time Sundance alum, Spirit Award nominated writer/director and one of Filmmaker Magazine’s Top 25 Independent Filmmakers to Watch, Adam Bhala Lough has dedicated his career to telling compelling stories, collaborating with interesting people and creating authentic work. Moving comfortably between Narrative and Documentary, Adam's films sit at the nexus of mainstream culture and the arthouse. He specializes in crafting real performances out of non-performers, artists, musicians, professional athletes and celebrities, while bringing Academy Award winning actors to the table as well. His seven features have entered the most prestigious international film festivals - Sundance, Tribeca, SXSW, Edinburgh, Karlovy Vary, Stockholm, Melbourne, Cairo - to name a few. Adam is also a mentor in the Sundance Institute's Native Film lab and was given the Congressional Award for voluntary public service.


Ethan Higbee is a film director, music producer and gallerist living in Ojai California, most known for directing the film The Upsetter: The Life and Music of Lee Scratch Perry, composing the music for the Lil Wayne biopic The Carter, and creating Dem Passwords art gallery in Los Angeles. Born and raised in coastal Maine where he was a six time All American in youth and high school Track & Field and Cross Country, Ethan gave up an Olympic dream to study film and painting at the Tisch School of the Arts at NYU. In 2003, he produced his first feature documentary Haro Hara: Pilgrimage to Kataragama, shot on the war torn east coast of Sri Lanka. Musically, Ethan has scored numerous films, released several albums with his band International Friends, a solo album, and has produced songs for the likes of Lee “Scratch” Perry and Lil B. In 2013, he formed the production company Rain Dominion with Adam Bhala Lough to produce the Motivation series. Currently, Ethan is in production directing a film on the life of Cuban Boxer Teofilo Stevenson, a co-production with the The Cuban Institute of Cinematographic Art and Industry (ICAIC).